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How can news agencies monetize content effectively to increase revenue

While running day-to-day operations, news agencies have to overcome many challenges to keep their business running. You need to stay at the top of happenings to broadcast breaking news before others, in order to maintain your customers’ loyalty as their favorite news publisher. Another challenge is the need to save operations costs while increasing revenue. However, moving to the digital world opened the door for news agencies to find new revenue streams, such as e-advertisements.

And if you are considering a wider growth strategy, you should consider monetizing your own content. Yes, you can achieve this by having an electronic subscription channel for content distribution; it is a new permanent way to sell breaking news, photos and videos. In this article, we will present the top benefits of owning and managing an electronic subscription channel as a top news agency.

An Electronic Subscription Channel for Content Distribution

A modern e-subscription management solution is a digital web platform that helps content producers, owners and re-distributors sell their digital assets over the internet to registered subscribers who are interested in your content. Whether it is text, photo or video, your rich multimedia content can reach your customers’ platform seamlessly so they can access, screen and download your digital content from any device – be it a smartphone, tablet, or computer.

Next, let’s take a look at some of the benefits news agencies can get from managing an e-subscription channel.

Advantages of an E-subscription Channel

  • Generate revenue from selling digital content to subscribers: By selling quality content to subscribers through an electronic channel, you can increase your subscribers’ base and gain a new revenue stream that is of a permanent nature.
  • Improve customers’ satisfaction and loyalty: As your subscribers receive high quality content and breaking news from you as it happens, you ensure that they receive the right content at the right time and accordingly you win your customers’ trust because you keep them at the top of happenings.
  • Deliver personalized content based on statistics and reports: A modern media management system with a subscribers’ platform can further help you with statistical reports and insights about your subscribers’ portal operations, so you can optimize and customize your content according to their preferences – thus, creating an engaging experience.
  • Locate and publish interesting content easily with advanced search capabilities: An advanced media solution with an e-subscription module can boost your search capabilities to help you find the content you are looking for easily (be it text, photo, or video), so you can create and publish digital content smoothly.

These are some of the benefits you can reap from an e-subscription channel. As a leading news agency, you will be able to achieve business sustainability and generate more revenue while following modern digital business trends. In addition, you will increase agility in operations, workflow efficiency, and flexibility as your editors, journalists, and translators can work anywhere from any device.

Acquire an Advanced Media Automation System

Today, you can bring innovation and technology to your own advantage by adopting new ways to achieve your business strategy, while staying at the top of the news. Fileworx media management and analytics system can help you achieve this and much more. The smart system comes with breakthrough advances in AI to ease the news-making process.

Fileworx will definitely help you increase revenues through its powerful module: the electronic subscription channel for content distribution. On top, it offers other advanced functionalities, allowing you to capture any type of content, download web pages of interest, manage event coverage smoothly where you can distribute workload and assign the job to the right resource, track and monitor key influencers and trends.

Not only that, but the smart media system can act as your photo archive and library and it can manage the whole news editing cycle with a tailored process for your business with real-time progress insights.

Contact us today to learn more about our media management and analytics solution.